Jeff Dufour, country manager Switzerland and BU lead Internal Medicine at Pfizer, discusses his first impressions of the country, his priorities for greater dialogue with Swiss healthcare insurers, and Switzerland’s potential as a ‘test market’ for the company.
Can you give our international readers an outline of your background and why taking the role of Switzerland country manager last July was the right move for you at that point in time?
"[Switzerland] is a country that punches well above its weight class and has a level of sophistication that is genuinely surprising for a nation of only eight million people."
