Interview: João Norte – CEO, HMR, Portugal

Health Market Research (HMR) is a multinational healthcare knowledge generation company, with origins in Portugal that is making waves on the Iberian Peninsula. Since its founded in 2009 and now headed by experienced pharmaceutical executive João Norte, the company seeks to continue their geographical expansion, always with the mindset of using better data sources to provide the best information and insights to customers. HMR offers a wide range of services including consultancy, market research, B2B sales, and other business solutions. How is your service offering adapted to Portugal?
"In Portugal, we have effectively changed the way that companies evaluate and assess the market, both regarding performance, competitiveness and in evaluation of commercial areas effectiveness."
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