Juan Carlos Mejia Hernandez, General Manager of Altadis Farmaceutica, a fresh entrant into the Colombian market, speaks about his strategies for advancing the educational system within the medical community by developing a platform based on digital channels.
Mr. Mejia, Altadis Farmaceutica is a recent entrant to the Colombian market, having established its operations this March 2017. What are the main challenges and opportunities that you observe in this evolving process?
"As the market is experiencing frequent regulatory changes, the requirements have transformed, necessitating an alteration in the way we approach the market."
