Juan Gabriel Pérez, Executive Director of Invest in Bogota, shares his powerful message of why Bogota is an ideal investment destination, not only relative to other Colombian cities, but to Latin America as a whole. He speaks about the economic advantages of duty-free zones in the city, the untapped potential for the pharmaceutical sector, as well as fostering a strong public-private alliance to shape a brighter future for Bogota as the heart of the country.
Invest in Bogota is one of the oldest Latin American municipal investment agencies, established in 2006. As an introduction, can you please provide a brief history of the organization, as well as the scope of its coverage?
"When companies come to Colombia, they not only envision having a direct operation here, but using Colombia as a platform to grow a regional presence for Latin America. Colombia is the heart of Latin America and Bogota is the heart of Colombia."
