Julia Sidorova, country manager of Alvogen, a new international player to the Ukrainian market, provides insights into the targeted strategy that Alvogen employs throughout the world and how this is tailored to the specificities and needs of Ukraine’s health system, while she also highlights opportunities for potential partnerships in the rapidly evolving and promising Ukrainian market.
You joined Alvogen in February 2015, which marked a very hard time for Ukraine both economically and politically. What were your priorities at that point in time?
"The reason Alvogen set up the Ukrainian affiliate in 2014 is that we saw the crisis as a great window of opportunity for a game-changing company like us."
