Aurobindo’s regional head, Kamlesh Thakkar, discusses how the company is truly benefiting the healthcare landscape in Colombia, while describing his experience in changing the mindset concerning the use of generics in the top hospitals of the country and shares the origins of Aurobindo’s healthier life campaign.
To begin, Mr. Thakkar, could you please provide a brief introduction of the history and scope of Aurobindo’s operations in Colombia?
"The reforms instituted by the government aim to increase coverage, modernize the system and add new medicines to the compulsory plan. This reform represents an opportunity for Aurobindo to penetrate a market predominantly controlled by American and European multinational brands."
