Kenneth Garcia, General Manager of Smith & Nephew Colombia, reveals his thoughts on the rising attractiveness of the Colombian market and the growing demand for higher standards of healthcare products with a strong willingness from the government and the private sector to improve its healthcare capabilities, while also discussing Smith & Nephew’s continuous dedication to excellence in service, strong medical education and delivering innovation at an affordable price to widen the access for the population.
Colombia’s domestic medical device market is rapidly growing with estimated projections to reach +7.3 percent CAGR until 2020. Being an expert in the industry, what is your assessment on the medical device market in Colombia and what are the main trends that you identify?
"[The Colombian medical device market] is an estimated 1.2 billion USD market that will register five year compounded annual growth of approximately eight percent in local currency terms, which will take the value to 1.8 billon USD by 2021."
