Laurena de Almeida Magnoni, regional director for Latin America at Besins Healthcare, a pharmaceutical company specialized in the development and worldwide diffusion of innovative drugs and food supplements for men’s and women’s health, provides insights into the impressive growth of the Brazilian operations over the past six years, her recipe for success to set up and develop a new affiliate in the country, as well as her aspirations for Besins in Brazil moving forward.
When we first met you in 2011, the Brazilian affiliate was at the start up phase and you were working on the market registration of your first products in the country. What would you highlight as the main milestones reached by Besins Healthcare in Brazil over the past six years?
"Our vision is to integrate the top 52 companies in Brazil within the next five years and to double our operating income in the meantime."
