Liana Maksyoutova, country manager of Polpharma Ukraine, provides insights into the impressive transformation of the Ukrainian affiliate that she has fostered since inheriting its reins in 2012 and how she has been able to leverage her previous experiences in the Fast-Moving Consumer Goods (FMCG) sector to turn around the affiliate. She also documents her approach to cope with the deep crisis that has recently hit Ukraine as well as the affiliate’s new “20.20.20” growth vision for the upcoming years, at the moment Ukraine’s pharmaceutical market is now picking up again.
After having honed a substantial experience in the FMCG field, including the position of General Manager at Nutricia Ukraine, you joined the pharmaceutical industry and Polpharma Ukraine in 2012. What were your first impressions of the pharmaceutical industry at that time?
"My first focus was then to start from the basis and set up the strategic tools we were lacking of."
