Interview: Lucas Baumann – CEO, Rausch, Switzerland

Lucas Baumann, CEO, RauschTreating common skin, hair and scalp conditions with “close to nature” products, the 127-year-old family company Rausch has effective and high quality products, but is working to reposition the brand to engage younger customers. To begin, could you please introduce Rauch and the niche cosmetics segment in which you work?
"For all of our products, the efficacy is driven by the optimal combination and formulation of extracts of different herbs, flowers, roots and barks, which when properly combined can have synergistic effects."
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