Luciano Marques, president of Alcon Brazil, provides insights into recent investments and innovative initiatives aimed at strengthening Alcon’s relationships with its partners and customers in Brazil, and also documents the heightening of the affiliate’s market access and medical affairs capacities and explains how these aspects have contributed to drive the impressive double-digit growth of Alcon in Brazil over the past year.
You have worked abroad for almost eleven years and held senior executive positions at Novartis in Argentina, Spain, and South Africa, a country where you have headed Novartis’ pharmaceutical division for over four years. How has evolved Brazil’s healthcare ecosystem during your absence?
"In the pharmaceutical industry, market access has become a crucial area for several decades already, and the continuous development and refinement of these capacities are truly at the core of all affiliates’ growth strategies."
