Sandoz’s ambitious strategy in Mexico includes aggressive product launches in biosimilars and oncology, a heightened focus on the institutional market, and an awareness of inorganic growth opportunities. GM Mariano de Elizalde reveals the key pillars that will drive the affiliate to new heights.
In Mexico, generics make up 79 percent of the total market volume, and have taken the lion’s share of market growth over recent years. Cofepris’ has made great efforts to ease market access for generics over the past two years and Mexico was the first country in Latin America to grant approval for Sandoz’s Airflusal® Forspiro in 2014. Given this context, what is the importance of the Mexican market within the company’s global strategy?
We want to grow twice as fast as the overall Mexican pharmaceutical market and double the size of the affiliate over the next five years
