Marlene Oliveira, founder and president of the Instituto Lado a Lado Pela Vida (Side by Side for Life) documents the main objectives and achievements of this Brazilian institution of reference, which tirelessly strives to help Brazilians live longer and healthier lives and access better healthcare outcomes through targeted prevention and advocacy campaigns as well as high-level roundtables that include all stakeholders among the country’s healthcare ecosystem.
The history of the Institute began in 2008 with a focus on men’s health and prostate cancer prevention, which actually led to the creation of the very popular “Blue November” campaign in 2011. Where does the Institute stand in 2017 and what are its main missions?
"Pharmaceutical companies have made tremendous progress in terms of patient engagement, and the same actually goes for their relationships with NGOs and patient organizations."
