Recently appointed Senior Vice President of Asia Pacific, Massimiliano Colella speaks about Smith & Nephew's reasons for establishing a presence in the region, their dual approach in catering to the diversity of Southeast Asian markets, as well as the opportunities for growth in the region.
Can you please provide some insight into Smith & Nephew’s presence within APAC, and the importance that this region serves for the company’s continued growth and development?
"The company recognises that this part of the world has vast potential in medical technology and the investment we are making reflects the opportunities it offers. Asia Pacific is forecasted to surpass Europe by 2020 in terms of market size."
