Interview: Michael Kern – Director General, German Chamber of Commerce, Poland

Michael Kern, director general of the German Chamber of Commerce in Poland, discusses the evolving economic and business landscape in Poland and the overall impact of German companies. Furthermore, he highlights the services of the chamber and the steps that must be taken to stimulate the next influx of foreign direct investment into a nation with significant untapped potential. How has the Polish business environment, as well as the relationship with Germany, developed over the years?
"Poland must adapt to the new global trend of digitalisation to remain competitive within the region and attract further investment."
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