Milos Davidovic, Mylan's country manager responsible for Serbia, Slovenia, Macedonia, and Montenegro, reveals the made-to-measure market approach that he has been implementing in the region for the past six years while highlighting the crucial role of employing a highly educated, expert workforce.
What potential did Mylan see in Serbia, and what led to a decision being taken to establish a presence in this market?
"This region has a lot of potential, and this is the reason we are not only staying here but growing and developing, aiming to offer a diversity of solutions."
