J&J Medical Devices regional VP Mircea Cubillos discusses the long-term vision for J&J in Colombia and Latin America. Moreover, he speaks about the company’s strategy for emerging markets, the importance of the collaboration with stakeholders and government actors in the medical devices sector, as well as his personal motivation to drive innovation within the company.
Mr. Cubillos, Johnson & Johnson is currently investing in a 20-30 billion USD project for the creation of a service center, which will serve as the working arm for the regional operations. What was the strategic rationale for making Colombia the “hub” for the entire Latin American region?
"Relative to other cities, Bogotá houses human resources of great value, with the capability to converse in Portuguese and English which will be indispensable to serve a market like Brazil. "
