In the price versus value discussion brought on by Greece’s economic crisis, Philips’ message is clear: they offer novel solutions that can do more for less and place the patients at the center. Philips Hellas’ Managing Director, Panagiotis Mparas, speaks about the company’s healthcare footprint in Greece; reconciling the corporate philosophy of innovation with the economic limitations of the country; as well as articulating how their “Hospital to Home” solutions encourage better patient outcomes with dignity.
How would you describe Philips’ footprint in Greece? Moreover, what have been your key priorities since you assumed the position in 2013?
"We want to be perceived as a solutions-driver as opposed to merely a brand that carries a particular product or technology."
