Paolo Carli, Head of Middle East, KSA & Egypt for Merck Serono, speaks about the regions most pressing health issues—hypertension and diabetes— and how he thinks that collaboration of the industry with the government and educational institutes will help overcome this problem before it’s too late.
Our approach to the Middle East is quite innovative in that we believe that our success here is not only contingent on our sales force, but also the localization of our production in order to be more responsive to local demand
