Philippe Coudiere, general manager of Pierre Fabre Dermo-cosmetics Poland, highlights the key partnerships the company has nurtured with pharmacists and dermatologists and the importance of clinical data for their products. Furthermore, he explains the need to develop a strong connection with end consumers and the dynamics of the Polish dermo-cosmetic market.
You worked at the international level for the company before taking up the general manager role a few years ago. Thus far, how has the Polish experience been for you?
"The Polish dermo-cosmetic market is a promising market and offers great potential for development as it makes up less than five-percent of overall cosmetic sales."
