Working to stay ahead in the highly competitive medical device field, Boston Scientific’s Philippe Hügli launched a Customer Insight Initiative in Switzerland which has served as a pilot for the European organization.
Considering the immense competition in the medical device industry today, what do you see as the key trends that executives must be aware of and adapt to in order to effectively compete?
"For innovative MedTech companies such as Boston Scientific ... we need to provide significant value added services that constitute a full treatment solution."
