Rajeev Gupta, co-founder and MD of Kusum Group, the largest Indian company in Ukraine, providing domestically produced generic treatments to the Ukrainian market, describes the challenges of the procurement process and the difficulties of creating brand recognition and respect as an Indian company.
Please begin by introducing Kusum Group and the importance it holds within the Ukrainian pharmaceutical ecosystem?
"We would define ourselves as a Ukrainian company with Indian ties, as we are based in Ukraine with 850 of our 2000 employees worldwide - although India is an important hub of our production."
