Ricardo Lourenço, VP-Managing Director of Lupin in Brazil has been in charge of implementing the take over of Medquímica by Lupin. In this interview he explains Brazil is a land of many opportunities. He is looking forward to capitalize the fast growth rate of generic products in Brazil, revive the commercial potential of OTC products in its portfolio though aggressive promotion campaigns, and launch high quality affordable medicines addressing unmet needs in multiple therapeutic areas.
Lupin entered the Brazilian market in 2015 with the acquisition of Medquímica Indústria Farmacêutica, a company with more than 40 years of experience in the market in Brazil. What motivated Lupin to finally enter Brazil and why was Medquimica the right fit to fulfil this objective?
"Despite the difficulties associated with bringing new products to the market in Brazil, we have successfully launched six new products these years."
