RJ Lasek took on his first country lead position in Portugal in 2016 and has successfully 
reshaped the affiliate to match global operations, forecasting 40 percent growth for 2018. In this interview, he sheds light on how to excel in the challenging pharmaceutical landscape--particularly with reimbursement restrictions and what characterizes the Iberian Peninsula as a unique destination for understanding European market dynamics.
What were your priorities on becoming country manager for Takeda almost two years ago?
reshaped the affiliate to match global operations, forecasting 40 percent growth for 2018. In this interview, he sheds light on how to excel in the challenging pharmaceutical landscape--particularly with reimbursement restrictions and what characterizes the Iberian Peninsula as a unique destination for understanding European market dynamics.
What were your priorities on becoming country manager for Takeda almost two years ago?
". Inevitably, we had to make some concessions in our policy here, but Takeda’s global strategy is to implement a responsible pricing plan because we want the broadest access possible."
