Róbert Ésik, President of the Hungarian Investment Promotion Agency (HIPA), shares his insights into what makes Hungary such an attractive destination for foreign direct investment and ways that the agency will work to increase the amount of FDI in the country. He also discusses the unique Hungarian business culture and offers advice for entrepreneurs looking to enter the Hungarian market.
As an introduction for our readers, could you describe the scope of HIPA’s services and purposes within the country, as well as some of your current objectives as President?
With our economic structure, in order to have sustainable economic growth, you need to continually attract investments and be able to help your established companies become export-capable.
