Sandra Cifuentes, General Manager of Astellas Farma Colombia, one of the most recent entrants in the Colombian market, explains the strategic priorities for establishing a strong position in the country, where the prime focus is on bringing a collaborative approach that can unite the industry towards a more sustainable healthcare system in the long-term, while improving access to medicines for Colombian patients.
You just recently joined Astellas’ newest affiliate in Colombia. What is it like to work for a Japanese company applying the “Astellas way” of doing business? How does it differentiate the business ethos?
"It is about helping the government build a sustainable healthcare system that always puts patients at the center; only then can companies take their business to another level."
