Steven Lee, country lead at Siemens Healthineers Indonesia, expands on the strategic change that the company is undergoing in order to fully capture the potential of the Indonesian public and private market.
In 2015, Siemens made its healthcare unit an independent organization and just a year ago changed its name to ‘Healthineers’. How has this evolution impacted your operations in Indonesia?
"The freedom that has been granted to us by establishing the independence of our healthcare division is extremely helpful in quickly adapting our strategy to current as well as upcoming trends, which is a key to success in emerging markets like Indonesia."
