Azevedos is one of the oldest pharmaceutical brands in Portugal. Lead by Thebar Miranda, president for 30 years it operates across Portuguese speaking companies and distributes worldwide. In this interview, Miranda highlights the importance of flexibility and high-quality in production and sheds light on global production trends, Portugal's status as the ‘doorway to Europe,' and the key to an effective internationalization strategy.
Can you provide us with an overview of Azevedos and your role as president of the group?
" If we are dynamic and we develop our business based on these features, we can continue to capitalize on the global market production share. Over the past ten years, Azevedos amongst others, have improved the pharmaceutical standing of Portugal in the worldwide market."
