As the President of the Panhellenic Union of Pharmaceutical Industries (PEF), Theodore Tryfon shares the mission of the association, the main challenges plaguing the sector, as well as the measures in place to mitigate the difficult economic times and elevate the Greek brand in the upcoming years.
As an introduction to our global executive readers, please provide an overview of the Panhellenic Union of Pharmaceutical Industries (PEF), as well its main responsibilities and function.
"As the association representing local pharmaceutical manufacturers of mainly generic products, we have launched our own campaign to build a stronger trust for generic brands and promote the added value that our products bring to our society."
