VS Reddy, fondly known as ‘The Protein Man of India’ and founder and managing director of British Biologicals, India’s leading nutraceutical company, provides insights into the pioneering role played by British Biologicals in raising awareness about and fostering the use of nutraceuticals in India, while he documents his plans to leverage the company’s unique brands to swiftly strengthen its international presence, including in the US market.
The United States, Europe and Japan account for around 93 percent of the global nutraceutical market, but these markets seem to have attained maturity in all the three regions. On the other hand, India’s USD 2.2 billion nutraceutical industry is projected to grow at a CAGR of 20 percent to reach USD 6.1 billion by 2020. As one of Asia’s most respected nutraceutical companies, how has the Indian market evolved over the past few years?
"We truly had to educate the domestic ecosystem and convey the crucial role played by nutraceuticals as complements to allopathic treatments"
