Whitney Green candidly describes what first surprised him as an American coming to Canada to head up operations as president and general manager of Roche Diagnostics Canada. He highlights the benefits the innovative portfolio of Roche Diagnostics can bring to Canada, its potential in driving forward personalized healthcare and the laboratory contribution bringing value to the healthcare system’s sustainability in the long term.
Whitney, you have been with Roche Diagnostics for ten years now, joining the Canadian affiliate eight months ago. Coming to Canada from the USA, what have been your first impressions of the differences and similarities between both countries?
"Roche Diagnostics has a great team in place with great products, and is hence well equipped to address the challenges the fragmentation poses in Canada."
