İsmail Yormaz, Recordati’s VP and regional director for south-east, highlights how the Milan-based company has become a shining example of a successful localization strategy, upcoming launches and investments, as well as some of the challenges that the firm is facing in Turkey, including the country’s challenging pricing system.
The Turkish authorities continue to be content with the current [pricing] system because it has been sustained until today. The question the industry is asking itself is for how long this will be sustainable, and, frankly, I do not know
