Jesús Fernández-Pacheco Mena, country manager of hmR Spain, a health market research specialist, highlights the innovative “sell out” model of obtaining market data and the strategy in place to change the industry´s mindset to utilize this information. Furthermore, he highlights the services they provide and how this will evolve in the future as the market also changes.
For our success, it is paramount that we first change the mindset of clients and bring added value to clients, as in the market we are competing against large, well-established players
