Jesús Sobrino, area head of UCB Iberia, and global leader for UCB's Patients Experience Program, discusses the significance of the affiliate, which makes up 15 percent of UCB’s European sales, and their strategy to strengthen and grow their portfolio. Furthermore, he highlights the challenges of market access in the Spanish ecosystem, and how they overcome this, while truly placing the patient at the centre of everything they do.
At UCB, we want to deliver the highest value to patients from diagnosis through to treatment, co-creating solutions with them
