Jiří Lukeš, of B Braun Czech Republic, introduces the success of the affiliate he helped establish over 27 years ago, and why he feels that the local business is doing considerably better than counterparts in neighbouring CEE countries. Moreover, Lukeš shares the focus of the business, moving away from being a simple product supplier and putting the emphasis on B Braun as an essential partner to the whole healthcare system, offering added value services that continue to ensure their contribution to a sustainable national healthcare system.
What we can work to improve is the first step in a patient’s journey through the system. Currently, there are many barriers, and patients do not have access to the right information, or are not directed to the right professional.
