José Luis Martin, director general of HC Clover, a Spanish manufacturer of soft gelatin capsules, highlights how they adapt their services to clients as well as their strategy for rapid growth, such as the recent expansion of operations into Brazil. Furthermore, he touches on the competitive nature of the market and what they must do to differentiate their partnership offering.
We exported products from Spain, and we had a clear policy not to make any big investments - we would invest according to our needs, carefully considering timing and our position in the market
