Kateřina Klancová, business unit manager at URGO Healthcare in the Czech Republic, shares the affiliate’s journey in aligning with the needs of today’s pharma market; discusses the opportunities and challenges of e-commerce and digital communications, and emphasizes their focus on bringing to market products based on innovative technologies with a strong unique selling point. Likewise, Klancová gives insight into the shift of the perception of URGO from a “plaster company” to a technology company and highlights the value that lies in building loyal relationships with their partner pharmacies.
URGO has always been known as a traditional plaster company, and this is what we are trying to change now
