Kenneth Mikkelsen & Jeroen ter Borg describe the work of IQVIA - the world's biggest CRO and life science data services provider - in Denmark, which has served as a testbed for the rollout of the firm's healthcare business. Mikkelsen and ter Borg also highlight some of the key market trends to emerge from the COVID-19 pandemic and how IQVIA is adapting its CRO offering to meet the needs of the biotech industry.
Danish healthcare is quite mature, meaning that Denmark ... was a natural choice as one of the frontrunners for growing IQVIA’s healthcare business.
