Khaled Elrefae, Middle East and Africa Specialty Care Operations Head (GM) for Ipsen, highlights Ipsen’s impressive internationalization strategy and the success factors as well as rationale behind the company entrance to the MEA market with the newly established affiliate in UAE. He then discusses his mandate to drive a transformation of the organization in line with the company's global strategy, as well as his priorities of launching a new portfolio and building Ipsen’s brand recognition as an innovative biopharmaceutical company that will significantly increase patient outcomes in the region.
This is part of our innovation story, which is to provide the right medication to the right patients at the right time.
