Pierre Fabre Benelux General Manager Kristel de Bisschop discusses the challenges and opportunities inherent in taking charge of an important affiliate against the backdrop of a group-wide transformation push and a global pandemic. de Bisschop also touches on key product launches in both oncology and dermatology, the synergies between these two business arms, and how COVID-19 has led to a greater uptake of digital tools that could have a long-lasting and positive impact.
Implementing a new organisational focus in line with the transformation plan would be a major challenge for any new GM but doing so remotely and without face-to-face contact made it especially challenging!
