AddLife is a Swedish company that acquires and streamlines profitable market-leading niche companies in the field of life science. CEO Kristina Willgård examines the company’s international expansion strategy and the goal of doubling in size in five years, highlights her personal commitment to sustainability, and the challenges facing the laboratory and medical technology industries.
The Nordics is a fantastic market but is relatively small. Being a niche player, we realized that the way to profitability is to have great competence in several areas
