Medtronic’s president for Central and Eastern Europe, Middle East and Africa, Majid Kaddoumi, explains the two main challenges for medical technology companies in the region, the ways in which data could revolutionize the industry and why emerging markets with higher penetration rates could potentially bring four or five times the current levels of revenue.
The revenue coming from emerging markets is expanding every year. The company believes that there is enough potential from these markets to grow at an even faster rate
