Min-Young Kim, general manager at Ipsen Korea discusses her strategy to refocus the Korean affiliate away from the toxin market and towards oncology and rare diseases. She also documents Ipsen’s rapid local growth and increasing market share. Miss Kim also gives her assessment of the current drug pricing situation, as well as Ipsen’s strategy to utilize Korea’s flourishing biotech sector.
Even though Ipsen has had a presence in Korea for almost 20 years, it almost felt like we were starting from scratch when I joined
