Myung-Kyu Lee, vice president of the Korea Cosmetic Association, explains how the association helps its member companies both at home and abroad, breaks down the implications of new local and international regulations and explains how the association is adapting to new trends such as customized cosmetic. Lee also points out the main peculiarities of Korean consumers and lays down the main challenges and opportunities for Korean companies wishing to increase their global presence.
Korean companies' consistent investment in R&D over the past two decades has enabled them to have world-class quality
