Pierre Fabre, the French dermo-cosmetics giant, is banking on its tradition of quality to continue disrupting the emerging markets. Naim Hanna, managing director for the Middle East and Gulf region, provides insights into the region’s competitive landscape, analyzes the most recent consumer trends and explains how the “Taking Care, Living Better” motto is transforming the company.
We have to adapt by taking conservative steps and understanding that there are certain external factors that come with the territory [in the Middle East & Gulf Region]
