hystrix medical is an online contracting marketplace for medical devices and replenishing/repeat purchase products in hospitals. CEO Philippe Hügli explains the company’s origins and model today, his ambitions beyond the company’s home market of Switzerland, and why a digital sales approach is core to “360-degree customer centricity.”
The consumer goods market, especially online, values three characteristics above all else. These are speed, transparency – having an immediate overview of everything that is available –, and comfort. Having observed these trends in consumer goods, I strongly believed that they would also occur in every other industry, including healthcare
