Pierre Behnam, general manager of Pierre Fabre in Morocco, breaks down the strong and long-standing footprint of the group in the country in the medical and dermo-cosmetic fields. On the medical side, he talks about the amazing progress Morocco has made in the prevention and treatment of cancer, and his ambition to bring Pierre Fabre’s innovative targeted therapies and adjuvant therapies to Moroccan patients. In dermo-cosmetics, he shares his strategy to become more patient and consumer-oriented in the digital era without compromising the group’s medical identity.
In the last 15 years, Morocco has made tremendous progress in the prevention, diagnosis and treatment of cancer thanks to the visionary initiatives of His Majesty the King Mohamed VI and health authorities
