A relative newcomer to the Nordic countries, Otsuka has successfully built a strong foothold in the region. Pontus Billstam, managing director for the Nordics & Benelux, looks back at the main milestones in the affiliate’s development and explains the importance of the Nordic region for Otsuka as a testbed for new product launches. He also talks about the market access challenges inherent in the Swedish healthcare system as well as the opportunities for increasing research collaboration levels in Sweden.
Europe, in general, is a tough market, and among European countries, the UK and the Nordics are the most challenging in terms of HTA and market access
