Elis Pharmaceuticals, a company that develops, manufactures and markets branded products and over the counter generic medications, continues to gain ground in the Middle East thanks to its distinctive approach. CEO Rashed Assouma takes us through the creation process of the company in the 2000s, how Elis has fostered collaboration with both governments and fellow industry players and explains his strategy to eventually become a publicly-traded company.
My main advice would be to take the word “impossible” out of your vocabulary
