Johnson & Jonhson Medical’s general manager for Turkey, Maghreb, Iran, and Sub-Saharan Africa, Refik Öner, speaks about the big potential for his region “as the global economic centre of gravity moves east,” and reflects on his two-decade career in consumer goods. Moreover, Refik explains how money collection issues are constraining the company in Turkey and reveals the opportunities for their portfolio focused on surgical oncology, bariatric surgery, heart arrhythmias, and breast implants.
The markets I serve, in particular Africa, will start having exponential growth by the mid-21st century. Demographics, urbanization, technology, investment in infrastructure, and inter-connectivity are all driving forces in this gradual yet decisive prospect
